PEZ Truck Wrap
Vehicle Wrap
The design of this PEZ truck was an exercise that focused on integrating the existing brand onto a vehicle. Rather than reinventing or rebranding PEZ, the goal was to adapt their current branding to fit a truck.
Recreating
brand elements.
It was important that I used high quality assets in this exercise. Lacking access to high-resolution PEZ brand elements, I relied on reference materials to recreate their branding, including illustrations of their mascot and the twirled starburst pattern background used on the current PEZ wrappers.
Playing
with scale.
The main concept was to capture the fun and playfulness of PEZ's brand. Other than using their existing brand assets, this was achieved by taking advantage of the scale of the truck and giving it the illusion that the back of the truck itself is a giant pack of PEZ in the process of being unwrapped.
The varieties are endless.
Incorporating existing PEZ wrappers onto the truck offers flexibility. With PEZ having a diverse range of flavors, each with its own wrapper, this design concept seamlessly accommodates them all.