Crumb & Co
Branding // Packaging
Crumb & Co’s is a line of cookies with some unique flavors. The packaging design for this cookie line captures the essence of exploring a landscape of flavors. The challenge was to visually communicate the taste experience before the package is even opened.
Warm, bold, and cozy.
Warm tones and off-whites were selected for the color palette to invoke the comforting experience associated with enjoying cookies, while also allowing the bold flavors to stand out.
A whole world of flavor.
Within the flavor landscapes there are two small silhouetted figures. Their presence introduces a human element, adding scale and relatability. These figures direct their attention towards the cookie, emphasizing it as the focal point.
On the left side of the box, the design continues with a series of cookie shapes that visually disappear bite by bite. These shapes serve to separate the facts on the side of the box
The more you know…
Don’t forget
the inside.
The graphic design is extended to the interior, to convey a premium quality. Each box unveils a seamless pattern of the Crumb & Co logo, a surprise that reinforces the brand's attention to detail.
Display options.
Completing the packaging, the back mirrors the front design with a horizontal version of the landscape. This detail ensures visual consistency and versatility in retail display, allowing the narrative of the design to remain coherent from both sides.