Brewed Awakening
Branding // Packaging
Brewed Awakening offers a unique take on ground coffee, catering to night owls and those whose day starts after dusk. Unlike traditional coffee brands that focus on waking up in the morning, Brewed Awakening is designed for those who need a boost during the late hours, whether they’re late night creatives or clocking in for the night shift.
Glows in the dark!
What elevates the package with the nighttime concept is it’s glow-in-the-dark feature. When in the light, there is a sun rising over the horizon on the top of the package, a nod to the morning. Yet, in darkness, this image transforms into an eyeball, connecting with the brand’s theme of being awake at night.
Clean but unique.
The packaging takes a modern approach but stands out with its nighttime theme. It’s clean with a design that’s easy on the eyes and functional in low light. The word “brewed” in the logo is deliberately stretched and manipulated as a visual pun on the word “rude,” hinting at the brand’s edgy take on coffee culture.
